How, When and Why to Add Self-Service Kiosks

Retailers, restaurants, museums and sports venues continue to launch self-service kiosks to not only provide faster customer service but to also give customers more control over the check-in and ordering processes as well as more privacy. The kiosks also allow venues to assign employees to more customer relationship-related responsibilities and improve overall operational efficiency.

While the benefits of kiosks are obvious, it’s much harder to decide which type is right for your business and how to choose a vendor. A panel of experts shares insights.


Jeremy Neal Blowers | Executive Director | The Ontario Regiment RCAC Museum

Speaker bio coming soon!

Ruth Crowley | VP of Merchandise & Brand Strategy | The Hudson Group

Speaker bio coming soon!

Eric Lavinder | VP, Franchise Development | Saladworks

Speaker bio coming soon!

Matt Levin | SVP/Chief Financial & Technology Officer | Pawtucket Red Sox

Matthew Levin currently serves as the Controller and Chief Technology Officer for the Pawtucket Red Sox. He has been with the club since January 2016 and has taken an active role in running the day-to-day operations of the Finance Department as well as developing the technology strategy for the team. A 2014 summa cum laude graudate of Boston University School of Management with a BSBA in Accounting and Management Information Systems, Matthew was hired full-time as a Business Analyst upon graduation with the Boston Red Sox. For the Boston Red Sox, Matthew focused on developing a Customer Relationship Management platform and aided in developing technologies to simplify financial processes.

Ed O’Brien | EVP Research & Strategy | ath Power Consulting

Ed O’Brien has extensive experience as an industry analyst, and in various areas of Marketing, Market Research, Strategy, and Operations. This experience includes roles in Banking and Financial Services, Enterprise Software, Consulting, and Manufacturing firms. This background includes Industry Analysis and Strategy, Market and Competitive Intelligence, Product Marketing and Product Management, and Analytics roles. Ed has researched and written over 150 syndicated industry reports, research notes, and other materials, and has been interviewed or quoted by such media and industry outlets as American Banker, Bloomberg BusinessWeek, CNBC, Fortune, The Boston Globe, The Chicago Tribune, The Charlotte Observer, The LA Times, and The New York Times.

Eric Schaffer, PhD | CEO & Founder | Human Factors International

Dr. Eric Schaffer is CEO of Human Factors International, Inc (The UX Engineering agency that design the HDFC application that won ‘Best Mobile Experience’). Eric Has over 40 years of experience in UX design, with special interests in omni-channel strategy, persuasion engineering, cross cultural design, innovation, and the maturity large scale UX practices. He wrote “Institutionalization of UX” (Addison-Wesley).


Will Hernandez | Editor | Mobile Payments Today

Will Hernandez has 14 years of experience ranging from newspapers to wire services and trade publications. Before becoming Editor of Mobile Payments Today, he spent two years as the content manager for, a leading payments industry news aggregator and information hub published by Mercator Advisory Group. He spent four years covering the payments industry as an associate editor for multiple publications in SourceMedia’s Payments Group based in Chicago including ATM&Debit News, CardLine,, ISO&Agent Weekly and American Banker. Will helped launched SourceMedia’s bi-weekly newsletter, Mobile Banker, and built and cultivated the Payments Group’s first Twitter presence.

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