Phygital: Where Physical and Digital Intersect

In a retail marketplace where consumers want to shop wherever and whenever they please, brands must offer a variety of purchasing touchpoints, including self-order kiosks, in addition to online and traditional stores.

The future of retail can best be described as “phygital,” a blending of the traditional physical and the emerging digital channels.

This session will look at why “phygital” is more important in a post-COVID world, emerging trends in the space, and what brands are doing next to innovate their phygital customer experiences.


Joshua Applestone | Founder/CEO | Applestone Meat Co

Speaker bio coming soon!


Will Hernandez | Editor | Mobile Payments Today

Will Hernandez has 14 years of experience ranging from newspapers to wire services and trade publications. Before becoming Editor of Mobile Payments Today, he spent two years as the content manager for, a leading payments industry news aggregator and information hub published by Mercator Advisory Group. He spent four years covering the payments industry as an associate editor for multiple publications in SourceMedia’s Payments Group based in Chicago including ATM&Debit News, CardLine,, ISO&Agent Weekly and American Banker. Will helped launched SourceMedia’s bi-weekly newsletter, Mobile Banker, and built and cultivated the Payments Group’s first Twitter presence.

session sponsor