Vending Track / Thursday / December 15, 2022 / 12:00 PM

How To Use Category Management in Vending and Micro-markets

Improvements in data-collection technology have allowed retailers and convenience-services operators to fine-tune their product category management. These advancements have helped them determine the most profitable mix of products for every retail channel they use, be it physical stores, e-commerce, vending machines or micro markets.

Our experts will discuss all of this as well how category management is also powerful in combination with digital advertising and marketing.


Josh Clough | Senior Manager - Category Leadership | PepsiCo
Josh Clough has over 15 years of experience in driving better business decisions at Fortune 500 companies. At PepsiCo he leads Category Leadership for Beverages across Workplace, Travel and Recreation where he drives transformational growth via deep consumer understanding and advanced analytics. In addition to his current Beverage role, Josh has also been Snacks Category Leader for PepsiCo at Sysco. Prior to PepsiCo, Josh was an Analytics Leader at Procter & Gamble touching many parts of the business including North American Scale Marketing, Global Insights, and North American Home Care.
Drew Munro | Co-Founder & CEO | UpMeals
Drew Munro is the co-founder and CEO of UpMeals, a Vancouver food tech start-up on a mission to make healthy food accessible 24/7 through technology solutions, such as customized healthy SmartVending machines powered by proprietary management software. Prior to starting UpMeals, Drew founded an award-winning catering company based in Vancouver. He has 12 years of experience curating corporate event experiences, working with organizations such as Facebook, Ferrari, and Amazon to create memorable food experiences. Drew is passionate about the intersection of wellness and technology, food waste reduction, and sustainability.
C. J. Recher | Vice President, Marketing | Five Star Food Service
C. J. Recher is Vice President of Marketing for Five Star Food Service, a full-line unattended retail and foodservice operator based in Chattanooga, Tennessee serving the Southeast US as a franchisee of Canteen. C. J. leads a team of marketers that build and support revenue growth programs through new business, same store, and customer retention. He is Co-Founder and Business Manager for Feeding the Future, Inc., Five Star’s non-profit foundation aimed at ending childhood hunger in the Southeast via fundraising and local food bank partnerships. C. J. serves as Vice Chair for Tennessee Automatic Merchandisers Association and is former Chair of National Automatic Merchandisers Association’s (NAMA) Emerging Leaders Network.
Christopher Smith | Operations Manager - Vending Services | Coca-Cola Beverages Florida
Christopher Smith is a Christ follower, a Husband, and a Father. Experienced in Management with a demonstrated history of working in the beverage industry. Skilled in Fast-Moving Consumer Goods (FMCG), Operations Management, Customer Service, Sales, and Sales Operations. Holds a Bachelor of Business Administration (B.B.A.) focused in Management Information Systems, from University of South Florida and a Masters (MBA) focused in Executive Leadership from Southeastern University. Currently leads all vending and market operations for Coca-Cola Beverages Florida.

Gregory Raffaele | Owner & Managing Director | Fase Vending
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