Kiosk Track / Thursday / December 15, 2022 / 3:30 PM

Retail Wayfinding Kiosks on the Move: How To Cash In (Hardware and Software Focus)

Outdoor- and indoor-wayfinding kiosks that provide up-to-date information 24 hours a day have become an integral part of retail shopping developments, tourism centers and urban planning projects.

Wayfinding has also become a standard feature of public kiosks that also allow commercial advertising and public service directories. Such kiosks are also increasing as local governments embrace “smart city” initiatives to better manage public resources and improve public services.

Panelists discuss the pros and cons of wayfinding technology and how to get the most from the investments.


Dmitry Koshkin | Managing Director | friendlyway USA
Laura McLaughlin | Vice President, Specialty Leasing | Brixmor
Laura McLaughlin is the Vice President of Specialty Leasing for Brixmor Property Group. Laura is responsible for the national specialty leasing efforts focusing pop up & emerging brands/ seasonal retailer stores, Out Of Home advertising/experiential marketing and parking lot community events throughout the portfolio. Brixmor owns and operates nearly 380 retail centers across the country – centers where retailers and communities connect and thrive.
Patrick Sherry | Managing Partner/Co-Founder | Liquid Outdoor
Pat Sherry is the Co-Founder and Managing Partner of Liquid Outdoor Media, a technology focused boutique national out-of-home media & sponsorship company. Liquid’s core portfolio products include digital interactive smart kiosks and digital large-format spectacular displays in lifestyle centers, downtown developments and entertainment districts. With over 25 years of experience, and strong relationships with both national advertisers and premiere real-estate developers, Pat has been instrumental in Liquid’s growth and recognition as a leading national outdoor media company.
Anna Williams | Vice President of Marketing | Dacra
Anna Williams is the Vice President of Marketing for Dacra. As Vice President of Marketing, Williams oversees the implementation of the overall brand strategy for Dacra and its related businesses in the U.S. and abroad. This includes managing corporate communications, as well as all visual and verbal manifestations of the brand with external audiences. During the course of her tenure at Dacra, Williams has led the marketing and comprehensive branding efforts in the Miami Design District that distinguish the neighborhood as a major international destination for commerce and culture. Williams served as Vice President of Design Miami/ through 2020, overseeing the financial planning and contributed to the business strategy and expansion planning for the fairs that take place annually in Miami, Florida and Basel, Switzerland. She worked on Design Miami/ starting from its inception and was an integral part of the team that nurtured its international growth over a decade.

Elliot Maras | Editor | Kiosk Marketplace & Vending Times
Elliot Maras brings a background covering the retail, foodservice and payments industries, having served as the editor of Automatic Merchandiser Magazine for 20 years and as the founding editor of He is a graduate of the National Automatic Merchandising Association/Michigan State University Executive Development Program, a former board member of the International Foodservice Editors Council, and a winner of the Journalism Award of the Office Refreshment Development Foundation.
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