BREAKOUT SESSION / THURSDAY / MARCH 18, 2021 / 2:30 PM
Bringing Your Brand to Life
We’ll speak with three banks that have all recently gone through brand transformation in some way. We’ll discuss what tactics they used in terms of both research and training to help ensure that what was being promoted externally (advertising) was being executed by front-line staff.
PANELISTS
Jill Amato | SVP, Marketing Officer | MountainOne Bank
Speaker bio coming soon!
Maria Tedesco | President | Atlantic Union Bank
Speaker bio coming soon!
MODERATOR
EJ Kritz | Director of Training | ath Power Consulting
EJ Kritz is a seasoned strategist, trainer, and keynote speaker with extensive experience working for some of the finest brands in Financial Services, Retail, Call Center, Franchising, and Media. As the Director of ath Power Consulting’s Training, EJ supports banking organizations of all sizes to build and deliver world-class training solutions focused on such critical topics as Customer Experience, Leadership, Management, Needs-Based Sales, Employee Engagement, Problem Resolution, and more.
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