Making Self-Service Easier for Guests With Vision Disabilities at McDonald’s

Building a self-ordering kiosk that is accessible for people who are blind or who have low vision requires consideration of kiosk accessibility best practices. Learn about how the McDonald’s accessibility team worked with accessibility practitioners to provide a best-in-class experience for customers who are blind or who have low vision.


Matt Ater | VP of Business Development & Software Engineering | Vispero

Matt Ater is a subject matter expert on the user experience for people with disabilities and brings over 25 years of experience in developing solutions for people with disabilities. As a person who is blind himself, Matt brings a unique understanding of the barriers faced by people with disabilities. Matt has been supporting organizations in the design of accessible customer facing technology. Matt is the Vice President of Business Development and Software Engineering for Vispero, the world’s leading assistive technology provider for the visually impaired.

Kelsey Hall | Sr. Product Manager, Global Digital Accessibility | McDonald’s

Kelsey Hall, Ed.M., M.S. CCC-SLP is a disability inclusion and digital accessibility practitioner overseeing the work of the Global Digital Accessibility Team at McDonald’s corporate who strives to build inclusive digital spaces for customers. Prior to her work at McDonald’s, Kelsey worked in public education for 15 years in a variety of roles, such as speech-language pathology, deaf education, assistive technology, accommodations, and accessibility. She has provided presentations nationally and internationally on augmentative and alternative communication, dyslexia, accessible procurement, and more. Kelsey’s primary focus is anti-ableist education and ensuring disabled people have a seat at the head of the table in determining the best end-user experience.

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