OPENING KEYNOTE / TUESDAY / DECEMBER 14, 2021 / 5:10 PM
The Customer Journey. How Has It Changed and What Does the Future Hold?
Today’s consumers have been spoiled by the ease of communicating seamlessly in real time by social media and high powered digital marketing. Retailers and brands hoping to engage with consumers successfully at the point of contact need to make the customer journey as easy and enjoyable at every other touchpoint consumers are exposed to. Ruth Crowley explains the elements of a successful retail and brand strategy.
Ruth Crowley | VP of Merchandise & Brand Strategy | The Hudson Group
Ruth Crowley has diverse experience across industries including Experience Design, Retail, Hospitality, Theme Parks, Entertainment, Brand Strategy, Licensing and Consulting. Ruth has worked with iconic brands including Lowe’s Home Improvement, Universal Studios, Harley-Davidson, Nickelodeon, M&M Mars and Host Marriott in the US and Global Markets. Ruth was head of Customer Experience Design at Lowe’s, a Fortune 100 Company. She has held positions across functions including Store Design, Merchandising, Brand Strategy, Product Design, Concept and Portfolio Development, Operations, Marketing and International Business Development. Currently Ruth works with Hudson Group, a Division of Dufry International, the largest travel retailer in the world.
Will Hernandez | Editor | Mobile Payments Today
Will Hernandez has 14 years of experience ranging from newspapers to wire services and trade publications. Before becoming Editor of Mobile Payments Today, he spent two years as the content manager for PaymentsJournal.com, a leading payments industry news aggregator and information hub published by Mercator Advisory Group. He spent four years covering the payments industry as an associate editor for multiple publications in SourceMedia’s Payments Group based in Chicago including ATM&Debit News, CardLine, PaymentsSource.com, ISO&Agent Weekly and American Banker. Will helped launched SourceMedia’s bi-weekly newsletter, Mobile Banker, and built and cultivated the Payments Group’s first Twitter presence.