KIOSKS TRACK / TUESDAY / DECEMBER 8, 2020 / 1:45 PM ET
Monetize Your Self-Service Device with Digital Out-of-Home Advertising
Marketers are constantly looking for new ways to reach their target audience. They are also looking for data-driven, measurable, automated and streamlined ways to accomplish their objective. This panel of self-service experts will discuss how to integrate advertising with the consumer experience of your kiosk/vending interaction, and how to scale monetization.
PANELISTS
Terrence Coles | Head of Redbox Media Network | Redbox Automated Retail
Terrence Coles has a wealth of expertise in Mobile and Video Advertising solutions. He is currently working as the Head of Redbox Media Network managing programmatic and direct brand advertising in addition to data monetization and location based advertising solutions for Redbox Automated Retail LLC. He has developed new revenue streams, implemented solutions for multi-platform providers and been responsible for monetization of mobile and video content including mobile media delivery systems for over 20 years. Terrence was most recently GM of Americas for Smaato Inc., a leading global mobile RTB ad exchange helping mobile app developers and publishers increase ad revenues worldwide.
Nathan Hoy | DOOH Advertising Operations | Coinstar
Nathan Hoy is the Advertising Operations Manager for Coinstar. As the former Vice President of the Artist Services Division at Live Nation, Vice President of Music at ReverbNation and Vice President of International at Metropolis Studios London, Nathan helped artists and brands create, manage, and monetise their relationship with consumers through digital media.
C. J. Recher | Vice President, Marketing | Five Star Food Service
C. J. Recher is Vice President of Marketing for Five Star Food Service, a full-line unattended retail and foodservice operator based in Chattanooga, Tennessee serving the Southeast US as a franchisee of Canteen. C. J. leads a team of marketers that build and support revenue growth programs through new business, same store, and customer retention. He is Co-Founder and Business Manager for Feeding the Future, Inc., Five Star’s non-profit foundation aimed at ending childhood hunger in the Southeast via fundraising and local food bank partnerships. C. J. serves as Vice Chair for Tennessee Automatic Merchandisers Association and is former Chair of National Automatic Merchandisers Association’s (NAMA) Emerging Leaders Network.
MODERATOR
Eric Lamb | VP, Publisher Solutions | Vistar Media
Eric Lamb is VP of Publisher Solutions at Vistar Media, the leading provider of software solutions for digital signage networks. Eric leads all sales, technical support, and partnership development for Vistar’s digital signage and media owner clients. As part of the early team at Vistar, Eric began as a technical analyst, after which he moved into product management and eventually took over the supply side of Vistar’s business. Prior to joining Vistar, Eric was a Business Technology Analyst for StreetSolutions. Eric holds a B.S. in Systems Engineering from the University of Pennsylvania.
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