Opening Keynote / Monday / December 9, 2024 / 5:10 PM
Kiosks to Cups: Gong cha's Self-Service Success Story
Gong cha, a global bubble tea chain with nearly 2,200 locations across 24 countries, has captivated Gen Z consumers via a blend of human connection and technology, including kiosks and mobile ordering allowing them to explore drink options. Over half of the brand's sales came through the kiosks in the first half of 2024, a fact that Rebecca Kahn, Gong cha's franchise business leader, will discuss. She'll delve into the chain's use of self-service kiosks and how personalized experiences attract customers, drive sales and build brand loyalty.
KEYNOTE SPEAKER
Rebecca Kahn | Franchise Business Leader for U.S. & Canada | Gong cha Global
Rebecca Kahn boasts a decade-long track record as a dynamic Franchise Business Leader. Her expertise lies in spearheading expansive operational field initiatives, orchestrating substantial portfolio acquisitions, overseeing restaurant development, and devising comprehensive operational strategies. Prior to joining the Gong cha team, Kahn served as the Franchise Business Partner overseeing the US Mid-Atlantic region at Burger King, where she played a pivotal role in steering the company's rebranding efforts and spearheading its digital transformation. Before her tenure at Burger King, Khan spent six years as a consultant specializing in enhancing operational efficiency and driving profitability for Subway franchisees.
