Breakout Session / Wednesday / December 11, 2024 / 9:45 AM

AI’s Role in Self-Service: Where Does It Stand

Artificial intelligence offers convenience services, retail and restaurant operators new tools to improve operational efficiencies and the customer experience.

AI allows operators to utilize data such as demographic information to tailor the machine menus to the specific location. It also enables the operation to service the machines at the most opportune times, enhancing efficiency and improving customer experience.

While innovation brings new opportunities, identifying what technologies to add and when to introduce them has become more challenging than ever. Operators must be educated about technology and their staffs’ capabilities to choose the right technology.

A panel of operators who have traveled this journey will offer insights.


PANELISTS

Ray Friedrich | CEO | East Street Business Advisors
Ray Friedrich is a proven entrepreneurial leader with 35 years executive experience in the food and beverage industry. Ray started and grew a food service management company into one of the largest independent operators in Michigan when sold in 2019. Ray is a recognized national industry leader receiving many accolades for creating new and forward-thinking innovations related to the dining and convenience services industry. Ray now works with CEOs and business owners to help their organizations successfully identify, define and execute high-level strategic initiatives designed to meet their long-term goals. Ray is also experienced in executive team building and coaching. He helps to create a team culture of responsibility, collaboration and accountability. Throughout his career, Ray has demonstrated the power of new technologies to significantly transform an organization.
Mitchell Nolan | Co-Founder & Partner | Vett3d
Mitchell Nolan’s unique background in franchising started at the Titus Center for Franchising at Palm Beach Atlantic University. He obtained his undergraduate degree with a concentration in franchising and is one of two people with a masters in franchising from the university. Mitchell began his career as a supplier to the franchise community first in software then writing brand standards manuals. Co-founding Vett3d with Steve Lieber, they introduced the five-pillar framework to scrutinize and ensure the alignment of franchisors and franchisees, emphasizing exceptional customer experiences, streamlined operations, and robust economics. Vett3d is leading the charge in assisting emerging brands to successfully expand.
Dan Vordstrasse | Director of Sales Operations | SoundHound
Ben Wheeler | Director of Sales | Incredivend Skittles Remix Kiosk
Ben Wheeler “The Kiosk Guy” the Founder of The Kiosk Guy is a Senior Executive with proven ability to lead companies in the process of new product development. He thrives on the challenges of new making ideas come to life! Since his involvement in some of the most groundbreaking self-service products in the past twenty-five years – Skittles Remix (Incredivend), CraveBot (Crave Robotics), Just Baked, PyePOS, Redbox (Flextronics), Kodak Picture Maker (Flextronics), NCR Fastlane (Flextronics), Wendy’s QSR (RedyRef), and MinuteKey (Flextronics) among many others – finds himself hunting for new challenges and meeting their demands. He has dedicated his life to mastering any role necessary at every company he has worked for, gaining vast experience in New Product Development, Lean Six Sigma Manufacturing, Consumer Electronics, Self-Service devices, and supporting engineering/manufacturing teams and goals. In 2017 he was inducted into the Kiosk Industry Hall of Fame with the Lifetime Achievement Award.
MODERATOR

Stacey Kane | Chief Marketing Officer | Broadtalk Marketing
Stacey Kane has more than 25 years of experience working with multi-unit restaurant chains as a Head of Marketing and Marketing Consultant. She has worked with such brands as California Tortilla, Think Food Group, Subway and East Coast Wings. Known for her incredible creativity and obsession with data she was one of the pioneers of using social media in the restaurant space and has been named a Top 20 Movers and Shakers by Fast Casual Magazine five times. Her passion is leading emerging brands as they scale for growth. Currently, Stacey is a fractional CMO for several fast casual brands including Fresh Baguette, Garden Catering, HCK Hot Chicken, Mahana Fresh and Mamoun's Falafel. Kane is passionate about the industry. She has been a National Pro-Start Judge for 3 years and after serving as a consultant, she was asked to sit on the board of CORE: Children of Restaurant Employees in 2022.