Vending machines and micro-markets are more versatile than ever, thanks to technologies such as digital signage, digital out-of-home advertising, voice technology, facial identification, gesture recognition and more.

Digital screens, for instance, offer digital-out-of-home advertising, the fastest growing advertising channel which convenience services operators have only begun to scratch the surface of.

New technology also makes it possible to know when a person is interacting with digital media, which is also not true for all other media formats.

A panel of pioneers offer insights on how to capitalize on these growing opportunities.