General Session / Tuesday / December 10, 2024 / 11:15 AM

Voice-Speech Interaction: The Next Game Changer in Customer Experience

The integration of voice interaction represents a pivotal advancement for self-service equipment, but embedding this technology into existing software has posed challenges. Challenges exist for integrating both automatic speech recognition and text-to-speech technologies, as well as challenges in managing audio signals.

A panel of brand decision-makers who have ventured into this sector to take the customer journey to new heights share their insights for success.


PANELISTS

Steve Lieber | VP of Franchise Development | BurgerFi
Steve Lieber is a respected figure in the restaurant industry, celebrated for his expertise in restaurant concept design and successful operations. A certified pizzaiolo from Italy, he earned the title of Best Pizza in the USA in 2009. Currently, as Vice President of Franchise Development at BURGERFI International, he represents both the BURGERFI and Anthony's Coal Fired Pizza & Wings brands. Steve has led his team to sell over 150 franchises to 50+ groups, spanning 20+ states and international markets like Kuwait and Saudi Arabia. His commitment extends to mentoring franchisees and boosting local store marketing strategies for profitability.
Marco Salas | Head of Self-Service & Retail Business | Datec Latam
Marco Salas is a distinguished professional in Bolivia's technology and business industries, with over two decades of experience in implementing strategic technological solutions. He currently serves as Head of Self-Service & Retail Business at Datec Ltda., where he leads the commercialization of internationally renowned brands such as Diebold Nixdorf, Toshiba, KAL, and GRG Banking, among others. Throughout his career, he has held key positions such as General Manager at Kastec and Commercial Manager at Datec, building a strong track record in managing advanced technological projects and transforming business processes. As the driving force behind Bolivia’s first self-service kiosk manufacturing facility, he successfully led the implementation of innovative solutions across sectors such as banking, airlines, telecommunications, insurance, retail, restaurants, supermarkets, and more. These tailor-made kiosks integrate cutting-edge technologies.
MODERATOR

Melanie Endres | CEO | Code Factory SL
Melanie Endres as CEO of Code Factory SL from Spain has been with the company for 15 years. She has helped shift directions from a development company for the world´s first screen reader for mobile devices for the blind and visually impaired to a company that will now bring a revolutionary product to the kiosk world. Taking advantage of the company's expertise in voice enabled products, voice controlled food ordering is the future vision for this company and will take customer experience in the self ordering market to a new level. As a German living in Spain having graduated with a MSc in Scotland, doing business worldwide comes naturally.
View Full Agenda


session sponsor