Vending Track / Friday / December 16, 2022 / 9:30 AM

Expanding Into New Services to Improve Profitability

Convenience services has become more competitive than ever with more service channels reaching out for the consumer’s business: e-commerce merchants, delivery services, food trucks, convenience stores and more. In order to survive in today’s hypercompetitive environment, vending, coffee service, micro market and pantry service operators need to expand their product and service offerings.

A group of panelists will describe exactly how they expanded their business to remain competitive and succeed in today’s challenging business environment.


Louis Baresh | Sales Manager | Executive Refreshments
Louis Baresh holds his bachelor's degree in business management from Oklahoma State University, where he held several leadership positions and interned for two companies in foodservice distribution and software. After graduating in 2019, he worked for Ben E. Keith Food as a DSR before getting promoted to a Supply Chain Specialist. Beginning in April of 2020, Louis changed jobs and came to work for the family company Executive Refreshments. Even though covid had just started, he always says, “I joined the industry at the perfect time.” Since coming on, Louis helped reshape the company’s marketing strategy through a partnership approach and innovative technology, helped diversify their customer base, and strengthened the company culture. With these efforts, Executive Refreshments was able to survive 2020 and see significant growth in early 2021. From his success, he was able to speak at the 2021 NAMA convention about preparing the next generation of leaders in our industry.
Todd Madlener | President & COO | Coolgreens
Todd Madlener’s career spans 30 years in the restaurant industry working for both publicly and privately held companies. Todd joined Coolgreens, a salad forward, down the line fast casual brick and mortar restaurant company in early 2018. An innovative, strategic, and results-driven leader, Todd is driving growth at Coolgreens through 3 different channels. Coolgreens operates corporate restaurant locations in Oklahoma and Florida, as well as franchise locations in Nebraska and Texas. With Coolgreens Market, Todd is leading a team that produces fresh healthy product offerings through their smart fridge kiosk program in the Dallas / Ft. Worth area. Coolgreens Markets places kiosks in high end office complexes, hospitals, and airports, providing freshly made sandwiches, salads, wraps, and healthy snacks to guests that may not have the ability to get away for a meal.
Ayman Rida | Founder & CEO | Cash2Bitcoin
Ayman Rida has over fifteen years of experience in the ATM and Merchant Card Processing industries and more recently founded a cryptocurrency company. He serves as President of all his companies and is focused on driving growth using his real-world experience in deploying/managing self-serve kiosks. Ayman’s successful strategic planning has expanded his companies’ footprint nationwide and led to the startup of Cash2Bitcoin. Cash2Bitcoin started from humble beginnings in local Detroit, experiencing steady exponential growth in its short five-year existence, enjoying a footprint that expands into 17 states and growing.
Patrick Sheehan | President | Sheehan Brothers Vending

Wayne Vandekraak | Chief Sales Officer | OptConnect
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