Vending Focus / Tuesday / December 5, 2023 / 1:00 PM

Product Shrink in Micro Markets: What Can You Do?

Micro markets continue to expand at a fast pace across the customer landscape, offering more variety than ever. One challenge that continues to undermine the micro-market experience from the operator’s perspective is product shrink. A panel of veterans explores what strategies work best to overcome this challenge.


Bridger Keally | Sales Director | Panoptyc
Bridger Keally started as the sales director at Panoptyc with an extensive background in sales but little knowledge of the vending industry. After consulting with industry experts and operators, he quickly realized the stress that theft and labor shortages were inflicting and the need for Panoptyc’s solution. Since then, Keally has been instrumental in bringing Panoptyc to over 10,000 markets across the country. To keep up with this growth, Keally aims to integrate with kiosk providers and other key industry partners to make Panoptyc’s services as seamless and accessible as possible for customers. Looking forward, he is focused on providing solutions for vendors outside of just micro market theft. He relishes the opportunity to meet with customers at conferences and site visits to explore their challenges and develop solutions. Keally is a graduate of the University of Colorado Boulder.
Ryan McWhirter | VP of Product Management | 365 Retail Markets
Ryan McWhirter is the Vice President of Product Management at 365 Retail Markets, located in Troy, MI. A graduate from Michigan State University with a degree in Telecommunications, McWhirter has two decades of experience in the interactive self-service technology field. Having implemented kiosks, digital menu boards, mobile apps and much more across the restaurant, airport and casino industries, McWhirter has been at the forefront of self-service innovation.
Zachary Oliver | President | Dependable Break Room Solutions
Jeff Ping | Operations Excellence Manager | Aramark Refreshments
As an Operations Excellence Manager for Aramark Refreshments, Jeff Ping is responsible for driving operational efficiencies for vending and micro markets, as well as strategic partnerships with third party vendors across the US. He is integral in identifying impactful ways to leverage innovation and technology to deliver value and experience to both internal teams and external customers. In his 13 years with Aramark Jeff has held positions of increasing responsibility in both field operations and operational leadership for Aramark Refreshments. Jeff has been recognized as one of Aramark’s Route Sales Manager of the Year. Jeff resides in Cleveland, OH with his wife Patricia and son Killian.

Wayne Vandekraak | Chief Sales Officer | OptConnect
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