GENERAL SESSION / WEDNESDAY / SEPTEMBER 20, 2017 / 11:15 AM
We’re not consumers. We’re customers.
In this focus group-style session, we’ll “test” financial services trends with a group of consumers representing a cross-section of the American banking public. This followup to last year’s well-received millennial panel will challenge prevailing assumptions about demographic groups from baby boomers to Gen Z, and might change how you think about service delivery.
Daniel Van Dyke | Senior Research Analyst, Payments | BI Intelligence
Speaker bio coming soon!
Carole Schmidt | VP | Doyle Research Associates
Carole Schmidt, Vice President, Doyle Research, is a qualitative strategist passionate about integrating “voice-of-your-customer” early in brand, positioning, product, and communication development. Whether studying data center operations, small business owners’ payroll process, probing morning coffee behaviors at 5a, or investigating new homeowners’ credit card selections, Carole loves intersecting with customers at critical points in the path-to-purchase where true insights are discovered and seeds of innovation take root. She’s created several of Doyle’s research innovations (MineSights, kideation, and Geo-Stories). Carole’s expanded professional development has included Creative Problem Solving graduate, active PDMA member, pursuing New Product Development Professional (NPDP) certification, Social Media Analyst certification.